01 / SERVICE AREA
Campaign strategy
Start with your brief, campaign goal, and audience. Set a clear role for Meta or TikTok before work moves into production and setup.
Paid social / US campaigns
Meta & TikTok campaign management
Rookrelay coordinates paid social from brief to report for US businesses planning campaigns on Meta or TikTok.
One accountable point of contact keeps strategy, creative coordination, setup, tracking, optimization, and reporting connected, with specialist partners brought in to fit the campaign.
What the service covers
Six connected parts of a campaign.
The support can span planning, launch, and ongoing campaign work, with each handoff coordinated to the brief.
02 / SERVICE AREA
Creative coordination
Organize the campaign inputs and coordinate content or creative partners around the plan, with clear handoffs through one lead.
03 / SERVICE AREA
Campaign setup
Prepare the agreed campaign structure and launch details, then review the setup before the campaign goes live.
04 / SERVICE AREA
Tracking and measurement
Confirm measurement needs and check campaign tracking before launch.
05 / SERVICE AREA
Ongoing optimization
Review campaign performance and coordinate changes against the goals agreed at the start.
06 / SERVICE AREA
Reporting and next steps
Share campaign activity, results, decisions, and the next steps so your team can follow the work as it develops.
From brief to report
A clear path through the work.
The plan, specialist handoffs, launch checks, and reporting stay connected through one accountable contact.
- 01
Share the brief
Describe your business, campaign goal, audience, and timing.
- 02
Set direction and coordinate
Agree the platform role, then align creative and content support to the campaign.
- 03
Prepare the launch
Confirm campaign setup and measurement needs before launch.
- 04
Review and report
Follow campaign activity, coordinate changes, and share results and next steps.
Start with your campaign brief
Planning a Meta or TikTok campaign in the US?
Share what you are planning and where you need support.